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Memenomics

An Austrian School perspective on the economics of memes

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Institute of Economic Affairs
Mar 18, 2026
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By Kris Kaleta

Economics is, at its core, about individuals choosing and coordinating under conditions of scarcity and uncertainty, given that resources have alternative uses. If you treat a meme as just another funny image, the question about the role of the meme stays rather narrow. You …

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